{"title":"New Arrivals","description":"","products":[{"product_id":"monaco-multiway-swimsuit","title":"Monaco Multiway Swimsuit","description":"\u003cdiv\u003eMultiway One-Piece Swimsuit with plunging neckline.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eMultiway: wear it either as a halter or with both straps over one shoulder for a more sophisticated look\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eAdjustable straps\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eDeep V-Neck \/ Plunge Neck\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eNon-padded and non-wired\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eOpen back\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eGolden metal logo plaque detail on the front\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eMedium bottom coverage\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Iduna Stockholm","offers":[{"title":"BK4KE \/ S","offer_id":9788780838969,"sku":"WS1NP-00009-BK4KE-0000S","price":1265.0,"currency_code":"SEK","in_stock":true},{"title":"3L8NE \/ S","offer_id":34887026540700,"sku":"WS1NP-00009-3L8NE-0000S","price":1265.0,"currency_code":"SEK","in_stock":true},{"title":"BK4KE \/ M","offer_id":34887009632412,"sku":"WS1NP-00009-BK4KE-0000M","price":1265.0,"currency_code":"SEK","in_stock":true},{"title":"3L8NE \/ M","offer_id":34887026606236,"sku":"WS1NP-00009-3L8NE-0000M","price":1265.0,"currency_code":"SEK","in_stock":true},{"title":"BK4KE \/ L","offer_id":34887011041436,"sku":"WS1NP-00009-BK4KE-0000L","price":1265.0,"currency_code":"SEK","in_stock":true},{"title":"3L8NE \/ L","offer_id":34887026704540,"sku":"WS1NP-00009-3L8NE-0000L","price":1265.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/9458\/products\/FP_7254.jpg?v=1593811230"},{"product_id":"amalfi-beach-dress","title":"Amalfi Beach Dress","description":"\u003cdiv\u003eBeach dress with adjustable waistband and boatneck.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003ePerfect as a cover up before and after the pool or the beach\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eBoat neckline\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable waistband for a snug fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eShort batwing style sleeves\u003c\/li\u003e\n\u003cli\u003eAbove the knee length beach dress\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOne size fits most (sizes S - M - L)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eGolden metal logo plaque detail on the hem at the front\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Iduna Stockholm","offers":[{"title":"T5Y79","offer_id":34895203172508,"sku":"WCCNA-0000A-T5Y79-1SIZE","price":735.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/9458\/products\/FP_7278.jpg?v=1593900600"},{"product_id":"juan-les-pins-beach-dress","title":"Juan-les-pins Beach Dress","description":"\u003cdiv\u003eEmpire waist beach dress with flowing fit and plunging neckline.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003ePerfect as a cover up before and after the pool or the beach\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eDeep V-Neck \/ Plunge Neck\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlattering empire waist style with flowing fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eShort sleeves at elbow length\u003c\/li\u003e\n\u003cli\u003eAbove the knee length beach dress\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOne size fits most (sizes S - M - L)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eGolden metal logo plaque detail on the hem at the front\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Iduna Stockholm","offers":[{"title":"G438J","offer_id":34895255273628,"sku":"WCCNA-0000B-G438J-1SIZE","price":735.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/9458\/products\/FP_7285.jpg?v=1593900915"},{"product_id":"argyle-beach-towel","title":"Argyle Fringe Turkish Cotton Towel","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eAuthentic Turkish peshtemal towel crafted from 100% natural cotton in an elegant off-white color with a classic argyle pattern. The towel features wide chevron stripes on both ends and delicate fringed edges for a timeless, decorative look.\u003c\/p\u003e\n\u003cp\u003eSoft, heavy-weight, and highly absorbent, this traditional Turkish towel offers exceptional comfort while remaining lightweight and easy to carry. Its natural cotton texture makes it gentle on the skin and ideal for everyday use.\u003c\/p\u003e\n\u003cp\u003eVersatile and stylish, this peshtemal can be used as:\u003c\/p\u003e\n\u003cp\u003e* Bath towel\u003cbr\u003e* Beach towel or beach blanket\u003cbr\u003e* Picnic blanket\u003cbr\u003e* Gym towel\u003cbr\u003e* Baby ground cloth or seat cover\u003cbr\u003e* Decorative home textile\u003c\/p\u003e\n\u003cp\u003eInspired by Turkish cultural heritage, this beautifully woven towel combines practicality, comfort, and elegant craftsmanship in one multifunctional piece.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Iduna Stockholm","offers":[{"title":"Default Title","offer_id":15303638483001,"sku":"0TBTT-0000C-YZC5T-L4020","price":495.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/9458\/products\/Toalhas_Enrugadas_IDUMA_01.jpg?v=1571269237"},{"product_id":"fishbone-beach-towel","title":"Fishbone Beach Towel","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eHerringbone patterned Turkish bath \u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"98246e18-0821-4c26-abdd-ca3fe45a5f4f\" id=\"f6157ade-542b-4abf-b00a-3742d9898894\"\u003e\u003cgs id=\"cec1e3b5-0d8e-440c-a1ef-922a43128c20\" ginger_software_uiphraseguid=\"172fa4c7-0c8a-4bcf-a73c-2178b91f4401\" class=\"GINGER_SOFTWARE_mark\"\u003etowel\u003c\/gs\u003e\u003c\/gs\u003e woven of pure cotton. The Turkish towel \u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"4f86b40f-43e7-4398-ba3e-eec3087f33bc\" id=\"5beac537-eb14-4d3e-8265-412452360084\"\u003e\u003cgs id=\"f78199a3-b18f-47ae-aca6-a91c7fcab665\" ginger_software_uiphraseguid=\"949b5afa-68e9-40a5-bf67-05fc60a098b7\" class=\"GINGER_SOFTWARE_mark\"\u003epeshtemal\u003c\/gs\u003e\u003c\/gs\u003e has been prettified with thick ecru lines at the ends and colored zigzag patterns in the form of fish bones.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eFringed\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eThere are fringes at both ends of rectangular towel which is a characteristic of \u003c\/span\u003e\u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"6befdddc-4c01-4cb4-9835-c6c2b3cbb9dd\" id=\"5b58cbd5-d83d-4fb1-91f1-4becd5eafa83\"\u003e\u003cgs id=\"6a2bb73a-4fa6-4055-88c7-6dfd1784551b\" ginger_software_uiphraseguid=\"184d450f-12e6-4ecb-8f6b-deded4f98b00\" class=\"GINGER_SOFTWARE_mark\"\u003epestemal\u003c\/gs\u003e\u003c\/gs\u003e\u003cspan\u003e. This \u003c\/span\u003e\u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"cad3cf9c-2980-4dc5-b0ab-f313161ca735\" id=\"09eb8147-2953-42fe-9ffd-6e01aad246cf\"\u003e\u003cgs id=\"c9770156-b862-49f5-82ad-74b107c45118\" ginger_software_uiphraseguid=\"91d211e4-0eba-4b88-ab1a-9e4aa867af4c\" class=\"GINGER_SOFTWARE_mark\"\u003epestemal\u003c\/gs\u003e\u003c\/gs\u003e\u003cspan\u003e is a \u003c\/span\u003e\u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"cad3cf9c-2980-4dc5-b0ab-f313161ca735\" id=\"ad9ea9f2-c31c-479b-b1ad-19c3bd09f633\"\u003e\u003cgs id=\"62f56859-b96d-4848-a69b-965cd7f5e2dc\" ginger_software_uiphraseguid=\"91d211e4-0eba-4b88-ab1a-9e4aa867af4c\" class=\"GINGER_SOFTWARE_mark\"\u003enappless\u003c\/gs\u003e\u003c\/gs\u003e\u003cspan\u003e and extremely soft, bath and beach towel. \u003c\/span\u003e\u003cspan\u003eTurkish towel \u003c\/span\u003e\u003cspan\u003ehas got a high absorption ability and quick drying feature thanks to containing no chemicals and being completely natural cotton. In this way, \u003c\/span\u003e\u003cspan\u003ecotton Turkish towel\u003c\/span\u003e\u003cspan\u003e eliminates the musty odors. This thin and light towel \u003c\/span\u003e\u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"4fe21050-cdd1-421a-b587-f8b3f764c357\" id=\"e2229087-656c-40c1-9633-38f6a742d9a6\"\u003e\u003cgs id=\"7e666696-d45d-4c2e-aa31-db36e6d45447\" ginger_software_uiphraseguid=\"02fd7906-ed8e-4359-82f3-417041472a76\" class=\"GINGER_SOFTWARE_mark\"\u003eprovide\u003c\/gs\u003e\u003c\/gs\u003e\u003cspan\u003e ease of use at home and outside with the space saving \u003c\/span\u003e\u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"4fe21050-cdd1-421a-b587-f8b3f764c357\" id=\"d41fbe6e-6780-4510-b549-64d57632ba18\"\u003e\u003cgs id=\"2b264054-bdfd-42d1-b670-acf40751a828\" ginger_software_uiphraseguid=\"02fd7906-ed8e-4359-82f3-417041472a76\" class=\"GINGER_SOFTWARE_mark\"\u003especiality\u003c\/gs\u003e\u003c\/gs\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eTurkish \u003c\/span\u003e\u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"27c4cf99-4cdd-4514-91c6-83e160acceb7\" id=\"a3a833bc-4e9f-420d-80ec-d4dbdf8f92aa\"\u003e\u003cgs id=\"e96cb111-9319-4f65-8753-6b0e8680e268\" ginger_software_uiphraseguid=\"9749faf0-4825-4fdd-9247-3cdad5465ae6\" class=\"GINGER_SOFTWARE_mark\"\u003epestemal\u003c\/gs\u003e\u003c\/gs\u003e\u003cspan\u003e which is bringing together \u003c\/span\u003e\u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"27c4cf99-4cdd-4514-91c6-83e160acceb7\" id=\"deb2ba1e-0264-4665-8229-aaf6fa7ddd65\"\u003e\u003cgs id=\"aa54be9d-af85-4d11-b5f7-61130fc514a0\" ginger_software_uiphraseguid=\"9749faf0-4825-4fdd-9247-3cdad5465ae6\" class=\"GINGER_SOFTWARE_mark\"\u003ehundreds\u003c\/gs\u003e\u003c\/gs\u003e\u003cspan\u003e years of tradition with contemporary design makes the bath more enjoyable with a different style than any other towel. \u003c\/span\u003e\u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"9ee895ea-0942-45f4-a9e7-d0ef6b603351\" id=\"1f30ebf2-38f6-4cd5-a8a9-e2aa827d85e4\"\u003e\u003cgs id=\"fbec2023-efb8-4b0b-a329-18dafb992fc6\" ginger_software_uiphraseguid=\"46819968-369b-4bbd-8192-07cd245a595b\" class=\"GINGER_SOFTWARE_mark\"\u003ePestemal\u003c\/gs\u003e\u003c\/gs\u003e\u003cspan\u003e which is a multipurpose towel can be used as \u003c\/span\u003e\u003cspan\u003ebeach towel\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003espa towel\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003epool towel\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"9ee895ea-0942-45f4-a9e7-d0ef6b603351\" id=\"3aff85f7-9dc7-4a1c-9ec4-d70b8e9d30cc\"\u003e\u003cgs id=\"347e18d3-aad8-4158-8eb8-b885e1b649d1\" ginger_software_uiphraseguid=\"46819968-369b-4bbd-8192-07cd245a595b\" class=\"GINGER_SOFTWARE_mark\"\u003ethrow\u003c\/gs\u003e\u003c\/gs\u003e\u003cspan\u003e or for other decorative solutions. \u003c\/span\u003e\u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"ccd0f993-665a-497e-be2d-2c31ac1cf364\" id=\"ca2b6fc7-5f57-484c-aa09-0a04ac056ea9\"\u003e\u003cgs id=\"3982b652-df96-4c64-8c57-ce29aa68ce9e\" ginger_software_uiphraseguid=\"8b615b3a-46c9-440b-9c08-f1e7dc91a599\" class=\"GINGER_SOFTWARE_mark\"\u003ePestemal\u003c\/gs\u003e\u003c\/gs\u003e\u003cspan\u003e is an organic Turkish towel that you also can easily use for your children with soft tissue and eye catching colors\u003c\/span\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Iduna Stockholm","offers":[{"title":"FLUQP","offer_id":15305058975801,"sku":"0TBTT-00010-FLUQP-L3619","price":435.0,"currency_code":"SEK","in_stock":true},{"title":"ZM5TV","offer_id":15305059008569,"sku":"0TBTT-00010-ZM5TV-L3619","price":435.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/9458\/products\/Toalhas_Enrugadas_IDUMA_07.jpg?v=1571269238"},{"product_id":"batik-beach-towel","title":"Batik Beach Towel","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003ePeshtemal Towel have a new look now. The tye dyed fabric of towel is self tiny square patterned and in water light effect.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSmooth colors and soft touch are the most important features of Turkish towel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eBatik towel is absorbent and light in weight\u003c\/span\u003e as other peshtemals.  \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAll hand made and tye dyed with passion. \u003cspan\u003e\u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"18bc413b-144a-48ba-8216-a70bfd2a2849\" id=\"822b1570-f2ab-4ee8-ab64-1fd46cebf778\"\u003ePestemal\u003c\/gs\u003e \u003c\/span\u003ehas got a special fine texture differently than other \u003cspan\u003etowels\u003c\/span\u003e. It is a stylish \u003cspan\u003ebeach towel\u003c\/span\u003e as well as being a highly absorbent and quick drying \u003cspan\u003ebath towel\u003c\/span\u003e.  Both suitable to use as \u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"c03c89d2-3046-410e-946e-51ffb69ab4b5\" id=\"b6391b01-1f25-4e6d-b9f4-5cf42db2526c\"\u003etowel\u003c\/gs\u003e and as a sarong on the beach. You can easily carry the \u003cspan\u003e\u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"25c92694-740e-4731-b3e8-444018844a81\" id=\"2e02d4d4-ea09-41a6-af9c-fec6d9036b2c\"\u003epestemal\u003c\/gs\u003e towel\u003c\/span\u003e in your bag which becomes very compact when folded. Therefore, it is very convenient as \u003cspan\u003esports towel, pool towel, spa towel, picnic  blanket or baby care cloth\u003c\/span\u003e. This naturalistic and noble\u003cspan\u003e towel\u003c\/span\u003e also is a stylish home textile which complements the interior design. Fringed. Thin and light. Easy to wash and easy to dry. Usage areas: Bath Towel, with decorative purposes \u003cgs class=\"GINGER_SOFTWARE_mark\" ginger_software_uiphraseguid=\"bb636931-5bd9-49d1-8fe6-ebb9e6f7ec25\" id=\"668b6178-0b50-44ed-8ced-874a1575d9b6\"\u003eeg\u003c\/gs\u003e tablecloth, beach towel, beach blanket, picnic blanket, ground cloth for children to play.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Iduna Stockholm","offers":[{"title":"Default Title","offer_id":15312854483001,"sku":"0TBTT-00012-CV6GS-L3418","price":455.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/9458\/products\/Toalhas_Enrugadas_IDUMA_10.jpg?v=1571269238"},{"product_id":"round-straw-bag","title":"Round Straw Bag","description":"\u003cdiv\u003eRound corn husk straw bag with one shoulder strap.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eSizes available:\u003c\/strong\u003e One Size\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eComposition\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e100% Corn husk straw\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eNatural dyes\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eStore in a dry and well-ventilated place, free from moisture.\u003c\/div\u003e\n\u003cdiv\u003eClean the bag by wiping it with a damp cloth and air dry outside.\u003c\/div\u003e\n\u003cdiv\u003eDo not wash. The bag is made of a natural raw material, so there is a risk of loss of the original shape or other damage to the product.\u003c\/div\u003e\n\u003cdiv\u003eDo not 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