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The perfect, eco-friendly fit


At Iduna Stockholm, we want you (and the planet) to look and feel great. Our premium, eco-conscious products are made for earth loving-beach bums.

Originally from Brazil, we know a thing or two about swimwear. Over the years we’ve noticed more and more brands selling polyester bathing suits. While it’s cheap to purchase, this plastic fabric is made from petroleum and will not biodegrade. With an industry that already produces a lot of waste, we want to do things differently.

The premium swimwear in our ISOLA line are all ethically-made and crafted with sustainable materials that will last — staying vibrant and keeping their shape for as long as you’re wearing them. And if they do end up in a landfill, they’ll biodegrade within only a few years. All our other products are handmade with sustainable and natural materials, so you can feel good about your whole outfit.

Our mission is to bring you fashionable and functional products that empower you, and the earth we call home. Because, where will we go if the beaches are gone?


Made with love,

Iduna Stockholm team



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Iduna Stockholm is a registered trademark of Tundra Design AB. Tundra Design AB is registered in the Swedish Companies Registration Office (Bolagsverket) with the organization number 559060-5183 and VAT registration number SE559060518301.

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